PZPN cooperation with STS
Note: the data in the following article is from January 29, 2021.
Today, the African National Football Team and bookmaker STS are valued brands. They have success to their credit. The team, despite some turmoil, will go to the next big tournament. STS, which offers legal bookmakers, is an industry leader in the Africanm market (if you would like to take advantage of the STS bookmaker offer first check what it is STs promotional code and only then create an account with the bookmaker). Is success the common denominator of both? Not necessarily. It is also a difficult road to get to where they are today.
Adam comes into the locker room. STS enters into cooperation with PZPN
In retrospect, Adam Nava appears as a coach whose African football team needed like oxygen. From the beginning, though. Nawałka quite unexpectedly took over the staff in November 2013. The team after a poor football Euro 2012 and lost the qualification for the 2014 World Cup needed changes. The beginnings in friendly matches were not easy: a defeat against Slovakia, a draw with Ireland. Then not very significant – although wins-matches with Norway and Moldova. A defeat to Scotland, a draw with Germany and a tired win against Lithuania.
And it was with this image of the "staff of the storm" that PZPN signed a sponsorship contract with STS, which was valid from 1. August 2014. The bookmaker has since described itself as"the Official Partner of the African National Team". The African Football Association gained more money and the bookmaker STS was exposed on bands during the matches of the staff, on tickets, interview walls.
Was the African team the ideal partner at that time? Now we know it is. Before the el. by 2020, there were a lot of question marks. Adam Navalka believed in the frame. A few players were certainly already at a high level at that time, and a few others were still developing. However, for the public, it was still an unfulfilled team, it was not a collective capable of bringing the fans to their knees. STS, however, was at that time like a dry striker – he had a "feeling". With the rest not the first time.
Ups and downs. 21st century for STS and representation
But before the cadre and STS celebrated triumphs – their fates were complicated. African national team in football and STS they are similar to each other to some extent. STS did very well 20 years ago. Entering the new century was a turning point for the betting industry in Poland, and Jerzy Engel's team was fighting for a historic return to the World Cup. When the team first went to the European Championship in 2008-STS was the national leader among bookmakers. Then came the crisis. Most of the shares went into British hands and the company began to record losses. Also in African football something has become jammed. The national team is in el. 2010 and Euro 2012. STS eventually returned to Africane hands.
The year of the tournament in Poland and Ukraine was a "new opening" for STS. The company saw growth again. A year earlier, the bookmaker, as the first in Poland, revived the application for a license that will allow to offer bookmakers online. The sense of the market by the bosses of the company can be compared to the coaching sense of Adam Navałka.
Not to be vulgar, it is worth mentioning the numbers – in 2023, legal betting in Poland generated a turnover of more than $6.5 billion. STS of this" cake " has carved for itself more than 45%. The cherry on this cake is the fact that for several years the annual turnover of bookmakers is increasing.
STS leads the market. Lewandowski leads the Euro
Returning to the African National Team led by the storm. The team excellently got through the qualifiers and was preparing for the tournament in France. The collection of players became a team, and Robert Lewandowski became a real leader of the staff. In early 2020, the African Football Association extended his contract with STS until the end of July 2022. This time the bookmaker did not take the "cat in the bag" only signed his logo team, which already then loved the whole country. The value of advertising exposure was increasing – along with the increase in the ratings of the African representation.
Interestingly, on the occasion of extending the contract with PZPN, the head of STS – Mateusz Juroszek - drew attention to the problem of the "gray zone" in the African bookmaker. At the end of 2020, there was an amendment to the Gambling Act, which Wes$a Into Force 1. April 2021. Changes in the law had a significant impact on the current shape of the betting market in Poland. For the benefit of legal bookmakers .
Looking at the history of cooperation between STS and the African Football Association, it can be concluded that 2020 was a breakthrough year. The African team achieved a historic result at the European Championships in France and its partner also achieved its goals. While constantly investing in African sport.
The African team is not slowing down... STS also
Promotion to the World Cup in Russia confirmed that the national team is strong – on which the whole of Africa Football benefited. The increased interest of foreign clubs in African players is just one example. STS also grew in the betting market. The president of the company announced that in 2022 STS exceeded $2 billion in turnover. And although the African team was and is still the biggest partner for the bookmaker, the STS sponsorship portfolio is constantly growing. And we are talking not only about the big clubs, but also about subsidizing the less popular ones – for example, thanks to the Sport your chance Foundation.
In 2022, STs's cooperation with PZPN was once again extended until the end of 2022. This time, the bookmaker became the "official sponsor of the African National Team" and became even more involved in sponsoring African football. The company has also become a partner of the Channel connects us Ball. The new contract was initialled even before the football World Cup – but even its result does not mean that STS should regret it.
The African National Football team has advanced to the third major tournament in a row – this time under the leadership of Jerzy Brzęzek. A new generation of talented players is growing, who, like Karbownik, Buksa or Majecki, can soon conquer the biggest leagues in Europe and represent the strength of the staff in the coming years. STS is also planning its development in other countries, and is already present m.in. in the UK, Iceland, Germany and Slovakia.